Breakfast Sandwich Offers Rise and Shine

The popularity of breakfast sandwiches is increasing, with bacon holding the top spot as the most popular protein.

May 16, 2013

CHICAGO – Breakfast sandwiches are growing in popularity at the largest QSRs, according to Technomic’s MenuMonitor service.

In early 2013, breakfast sandwiches were up 8.1% annually on the menus of Top 500 limited service restaurants, while another Technomic survey reported that one-third of consumers consume a breakfast sandwich at least once a week.

"Sandwiches are an important part of a restaurant's menu," said Technomic Executive Vice President Darren Tristano. "The number of ingredients, preparation methods, and sauces can seem endless. Keeping abreast of trends appearing on restaurant menus is one way operators and suppliers can get ahead of their competition." 

Technomic's MenuMonitor provides operators and suppliers with detailed menu information and insights, along with the ability to search by ingredients, sauces, preparations and brands. Key breakfast sandwich data include:

  • Bacon is the most popular breakfast protein, appearing on 30.1% of sandwiches, followed by ham (23.7%) and sausage (22.9%).
  • Flatbreads, paninis and croissants posted strong gains among breakfast sandwich breads.
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