7-Eleven Jumps on Latest Toy Craze

Convenience store chain is now selling Fidget Spinners, and a new TWIX-topped donut.

May 15, 2017

DALLAS – 7-Eleven stores are now selling a toy that is flying off retail shelves: Fidget Spinners, the popular new toy designed to calm nerves, ease anxiety and provide hours of entertainment.

“The Fidget Spinner is a very hot item right now and we know customers want it,” said Tony Stapleton, senior product director at 7-Eleven Inc. “7-Eleven continues to innovate to give its customers what they want, when and where they want it.”

7-Eleven sources quality Fidget Spinners from several suppliers to provide a variety of choices for its customers. Customers can visit their local store to find a variety of spinners that fit their personality, including multiple colors, glow in the dark, tie dye or metallic.

Last week 7-Eleven Inc. also introduced its first fresh donut topped with TWIX Caramel Cookie Bars.

“People want to have fun with their food, especially treats,” said Terrell Smith, 7-Eleven fresh bakery category manager. “Premium and specialty donuts are becoming an all-day impulse item that our customers are purchasing when they crave something sweet. With our Caramel Bar Made with TWIX donuts, they get two treats in one: a delicious donut topped with one of our best-selling candy bars.”

7-Eleven says that specialty donuts continue to be a hot bakery trend, with fun or unexpected flavors and sweet, savory and surprising toppings and fillings. Previous exotic donuts offered at 7-Eleven stores have included a pink sprinkle version of the one featured prominently on The Simpsons television show and, for the 50th birthday of its iconic frozen drink, wild cherry and blue raspberry Slurpee donuts.

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