Dunkin’ Donuts Brings Back Perks Week

The coffeehouse chain will add $5 to the accounts of new enrollees in DD Perks.

May 15, 2017

CANTON, Mass. – Last November, Dunkin’ Donuts welcomed the holiday season with a special gift to its most loyal guests, launching its first Perks Week, bringing five days of daily offers exclusively for members of the DD Perks Rewards Program. With more than 6 million DD Perks members, Dunkin’ Donuts is bringing back this program with a new Perks Week, beginning May 15 through 19.

Each day DD Perks members will be served a special daily deal. All daily deal offers are open to both existing DD Perks members and anyone who enrolls in the program during the week. As an added incentive for new members, the first 20,000 people who join DD Perks during this period using promo code PERKSWEEK will receive $5, loaded directly onto their enrolled DD Card.

Daily deals for the upcoming Perks Week include:

  • Mobile Monday: Earn triple points on all purchases made via mobile ordering.
  • 200-Point Tuesday: Earn a free beverage (200 points) for using auto reload.
  • WTFast Wednesday: Earn a free beverage (200 points) when using mobile ordering.
  • Top Speed Thursday: Enjoy a medium-size cup of Dunkin’ Donuts’ signature Hot or Iced Coffee for $1.29 when purchased via mobile ordering.
  • Fun-filled Friday: Earn a free beverage (200 points) with the purchase of Dunkin’ Frozen Coffee. This offer will coincide with a nationwide tasting event, in which Dunkin’ Donuts will offer all guests a complimentary sample (3.5-ounce) of Frozen Dunkin’ Coffee from 10 am-2 pm at participating Dunkin’ Donuts restaurants.

According to Sherrill Kaplan, vice president of digital marketing and innovation for Dunkin’ Donuts U.S., programs like Perks Week underscore the brand’s commitment to show appreciation for its most loyal guests. “Loyalty is the main focus for all that we do at Dunkin’ Donuts, and our guests appreciate that we recognize their passion and allegiance to our brand in meaningful ways,” she said.

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