LOS ANGELES – SkuRun, a start-up technology company has launched its flagship product EnaBLE™, an end-to-end mobile marketing platform that will help convenience retailers engage customers where and when it matters most — at the gas pump and in the store.

In launching EnaBLE, SkuRun sees a significant business opportunity in the millions of people every day who purchase gas but never enter the convenience store after filling up at the pump, combined with the penetration of smartphones among convenience store customers.

"With the expansion of beacon technology, we now have an exciting opportunity to engage convenience store customers with compelling brand and promotional messages to motivate incremental purchases while they are already visiting the store location," said Ralph Acosta, co-founder and CEO of SkuRun.

"Our EnaBLE™ platform was designed to leverage beacon technology by enabling the delivery of marketing messages to consumers in real-time via their mobile devices, and also provide marketers the opportunity to customize and change messaging or offers at the touch of a button,” explained Acosta.

SkuRun is actively working with its partners to coordinate pilot tests with convenience retailers and select manufacturers.