Gilbarco Veeder-Root Enables EMV at the Pump

Through a partnership with Verifone, FlexPay IV securely accepts EMV payments at the pump.

May 11, 2016

GREENSBORO, N.C. - Gilbarco Veeder-Root announced the launch of FlexPay IV as the next generation of its line of EMV-certified dispenser-based payment terminals. Gilbarco jointly developed FlexPay IV with Verifone to enable gas stations and convenience stores to securely accept EMV payments from consumers at the pump.

As the first PCI PTS 4.x certified fuel dispenser payment terminal in the United States that supports EMV, Gilbarco’s FlexPay IV provides retailers the ability to upgrade their fuel dispensers in advance of the October 2017 EMV liability shift. In addition, FlexPay IV also supports NFC, mobile wallets, encryption and 2D barcode scanning, as well as future regulatory changes.

“EMV acceptance at the fuel dispenser is top of mind among gas stations and convenience stores, as the EMV liability shift is less than a year and a half away for this industry,” said Jennifer Miles, president of Verifone, North America.

In addition to enabling the use of EMV, NFC and other payment methods at the pump, FlexPay IV provides gas stations and convenience stores the ability—through Applause TV powered by Pump Media—to engage consumers while they are pumping gas with timely news and entertainment content along with product advertisements that help drive consumers from the pump and into the convenience store for in-store, high margin purchases.

“FlexPay IV represents unprecedented technology integration from two market leaders, solving retailer challenges regarding payment security, media, and emerging payment technologies,” said Steve Moule, president of Gilbarco North America. “We are pleased to see our global partnership with Verifone continue to yield significant benefits for our customers.”

FlexPay IV is available in new Gilbarco Encore 700 S dispensers, and also as a field retrofit for legacy dispensers installed in the field.

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