How NCR Technology Helps Rutter’s Deliver in Foodservice

Convenience and fuel retailers looking to enter or step up their participation in foodservice would do well to take a few tips out of Rutter’s book.

May 11, 2016

ALEXANDRIA, Va. – Rutter’s convenience stores has harnessed technology to deliver food across its 62 c-stores in the state of Pennsylvania. That move has paid dividends. Scott Hartman, Rutter’s president and CEO, reports the retailer has just enjoyed its best year ever. The chain benefited on two fronts—smaller basket sizes versus bigger ticket items; and lower petroleum prices, which put more money into consumers’ pockets.

Rutter’s partnered with NCR to perfect its foodservice offer, and the chain deploys NCR solutions across its operations, including a point-of-sale solution and food-ordering kiosk.

Rutter’s its touch screens to suggest add-ons, like bacon or extra cheese. Increasingly, the touch screen technology that’s driving the gains is winning customer traction across the board, not just with millennials. “The older generation is embracing that technology because it’s in everybody’s everyday lives,” said Jason Groff, director of petroleum and convenience retail at NCR Corporation.  “Ten years ago there were concerns about adoption but there’s very little concern about using the kiosks now because people are used to touching screens.”

Read more about how Rutter’s uses NCR here and watch Hartman talk more about NCR technology in this video. Come to the NACS Insight Convenience Summit – Europe June 5-11 to learn more about new technologies for convenience stores. The Summit will include knowledge-sharing retailer roundtables, international best practice presentations on key trends and developments in the global industry, and retailer case studies. Registration is available online.

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