LOUISVILLE, KY – Thorntons Inc. announced yesterday the
relaunch of its Gas Price Alert text program with new features hosted by
GasBuddy and powered by the OpenSource software. The application also includes expanded
market coverage in the Midwest and Southeast.
The program requires a one-time participant text to
55123 that includes a market code (e.g., LOUGPA for Metro Louisville) for the
area(s) customers wish to receive alerts. Participants will then receive a text
message before fuel prices are set to increase at the pump, with an alert sent
each time Thorntons is notified of a confirmed increase. Customers can also
sign up for the alerts by calling 1-866-473-0017.
“The Gas Price Alert texting program reinforces Thorntons’
consumer-friendly approach to providing the best value for our customers,” said
Matt Thornton, President & CEO. “It’s a significant money saver that
allows them to receive the same ‘insider information’ we get when fuel prices
fluctuate and allows our customers time to grab a few gallons or fill up
just prior to any price increase.”
The Thorntons/GasBuddy app is available for download at the
Apple App Store, Google Play, Windows Phone and Blackberry App World. All
participants previously signed up for Thorntons Gas Alerts texts in its
original format will automatically be transferred to the new system.