ARLINGTON, Texas – The Pinnacle
Corporation (Pinnacle) and National Payment Card Association (NPCA)
announced the launch of a new mobile payments solution for convenience and fuel
retailers using Pinnacle’s Palm POS.
The new mobile payments solution provides retailers with a
mobile app customized with their branding that offers consumers a method of
tendering fuel or merchandise purchases without having to use a payment card
and employs a simple authorization code strategy. The solution extends a 6 year
partnership between Pinnacle and NPCA that provides retailers with a consumer
based ACH payment option to battle the significant costs of traditional card
processing fees, allowing retailers to pass those savings on to the consumer
and still add more dollars to the retailer’s bottom line.
The mobile solution technology requires no cardholder data
to be passed across the network, which makes the solution very secure and out
of scope for PCI or data security best practices. The solution requires no
changes to retailers’ existing network infrastructure. NPCA offers
retailers iOS and Android versions of the mobile application to capture the
majority of consumer devices.
“We look forward to continuing to add value to our existing
GoBlue ACH payment program, by deploying a mobile payment solution that is more
convenient and secure than traditional payment options,” says Jeannie Amerson,
advertising & loyalty manager of Flash Foods. “Our goal here at Flash
Foods is to continue to improve the shopping and payment experience for our
customers. Mobile payments are the first step in promoting our new Flash Foods
app. In addition to payment solutions, the app will allow us the
opportunity to incentivize our customers to use their smartphone with
customized rewards utilizing our Rewards in a Flash loyalty program.”
“We are very excited about the launch of our mobile payments
strategy, leveraging our existing and successful partnership with NPCA of many
years and their portfolio of intellectual property,” says Drew Mize,
Pinnacle COO. “By providing a solution that’s out of scope for PCI, is
based on the foundation of standards that is being evaluated by PCATS, and
designed to support both outside and inside payments this solution has
potential for rapid deployment by any retailer using Palm POS.”