Red Bull Soars Into Summer With Limited Time Offer

The new Red Bull Summer Edition Grapefruit Twist is available now through Labor Day.

May 09, 2017

SANTA MONICA, Calif. – Summer arrives early as Red Bull Summer Edition Grapefruit Twist launches nationally, available through Labor Day.

The Red Bull Editions line offers options for consumers new to the energy drink category and frequent purchasers. Last year’s Red Bull Summer Edition Kiwi Twist was a top-selling new beverage item in 2016, and returned earlier this year as a permanent offering, the Red Bull Green Edition.

The Red Bull Editions line, featuring Red Bull Red Edition (Cranberry), Blue Edition (Blueberry), Yellow Edition (Tropical Fruits), Orange Edition (Tangerine) and Green Edition (Kiwi Apple), are sold in single-serve cans. Red Bull Red Edition, Blue Edition, Yellow Edition and Orange Edition 4-packs are also available in stores nationally.

Additionally, earlier this year, Red Bull introduced the Red Bull Purple Edition Sugar-free and Red Bull Lime Edition Sugar-free for consumers seeking variety and sugar-free offerings.

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