LONDON – Later this year, British department store John Lewis will open its first convenience store, seeking to establish a presence at transport hubs and on busy high streets where it would not be possible to open a large department store, according to a report in The Guardian.

The 3,000 sq-ft. store, which will open at London's St Pancras station in the fall, will stock a selection of electronics and gifts as well as home and fashion accessories. Commuters will also be able to pick up online purchases on their way home from work, through a service dubbed "click and commute."

Andrew Murphy, retail director for John Lewis, said that if the trial was successful the company would consider opening more small outlets at other transport hubs and high street locations. 

"In the battleground of convenience, we are announcing a new way for commuters to shop with us," Murphy said. "Customers spend a huge amount of time commuting, and our research shows that making life easier and shopping more convenient is their top priority."

The employee-owned retailer hopes the prominent location will also introduce it to overseas shoppers, a cause that will be aided by a new store opening at Heathrow Airport next month.

In recent years, London railway stations have begun to look increasingly like shopping centers as retailers cash in on a well-heeled and often captive audience. Shoppers are also showing a preference for small stores, as well as “click and collect services,” with several supermarket chains already offering grocery pick up services at London tube stations.