BOSTON – Life is good, a Boston-based company that touts its “power of optimism” brand of clothing and accessories, is bringing its brand to coffee through a new partnership with J.M. Smucker Co. 

Life is good UTZ Certified coffee will be available beginning in late summer 2013. Products will include Light Hearted, a light roast ground coffee; Happy Medium, a medium roast ground coffee; Dark & Daring, a dark roast ground coffee; S'more to Love, s’more flavored ground coffee; and Banana Bread Bliss, banana bread flavored ground coffee.

“Through our new line of coffee with Smucker’s we'll be able to spread the power of optimism and help kids in need,” said Bert Jacobs, chief executive optimist at Life is good. “We are grateful to partner with the timeless brand and outstanding team at The J.M. Smucker Company.” (Jacobs was the Opening General Session speaker at the NACS Show in 2011.)

“We are excited about our partnership with Life is good, which will provide another premium coffee brand option for our consumers,” said Mark Smucker, president of U.S. Retail Coffee at The J.M. Smucker Company. “Life is good is a great fit with our family of brands and will undoubtedly resonate with our consumers as it supports our sustainability initiatives as our first line of 100% certified coffee.”