WASHINGTON – Working hard to support the family day in and day out, Mom will be more than recognized for her devotion this Mother’s Day. According to the National Retail Federation’s (NRF) Mother’s Day spending survey, consumers will spend an average of $168.94 on mom, up 11% from last year’s $152.52. Total spending is expected to reach $20.7 billion.

“It’s clear that Americans this year want to honor the woman with the hardest job in the world with unique and special gifts this Mother’s Day,” said NRF President and CEO Matthew Shay, in a press release. “After a long winter that kept many from splurging on any new spring merchandise, retailers are looking forward to opening their doors and surprising shoppers with promotions that are perfect for any gardener, host, fashionista or tech-savvy mom.”

While traditional gifts such as flowers, apparel and gift cards will still be popular, many consumers will stretch their budget a little further this year and treat Mom to a tablet, smartphone or sparkly necklace. The survey found 14.1% — the highest in the survey’s history — of shoppers this Mother’s Day will spend more than $2.3 billion on electronics, up from $1.6 billion last year, and more than one-third (34.4%) of gift givers will buy jewelry, spending a total of $4.2 billion, up from $3.7 billion last year.

Additionally, gift givers will splurge on a special outing, such as brunch or dinner ($3.5 billion), flowers ($2.3 billion), gift cards ($2.0 billion), clothing or clothing accessories ($1.7 billion), and personal service gifts such as a day at the spa ($1.5 billion).