TAIPEI – The competition
for Taiwanese diners is heating up in the convenience store market, Taiwan
Today reports. Both 7-Eleven and FamilyMart are focusing more on fresh prepared
foods in order to capture some of the $13.22 billion from annual QSR sales.
7-Eleven
and FamilyMart sold more than $1.115 billion in fresh prepared food in 2012,
grabbing around 8% of the dining out dollars. 7-Eleven’s fresh food sales
account for around 18% of total sales, while FamilyMart’s prepared food sales
took about 14% of total sales. Nearly every 7-Eleven and FamilyMart location
(90%) has seating for dining.
7-Eleven’s operator,
Uni-President Enterprise Corp., has developed more partnerships with local
farmers, who grew 23,000 tons of vegetables last year for the chain. 7-Eleven
will up that amount by 10% in 2013. The company has also enlarged its store
footprint to accommodate more in-store dining. Over the past five years, sales
of salads and oden (a popular Japanese-style dish) rose 40% to 50%, while fruit
sales jumped 30% to 40% at 7-Eleven locations.