Taiwan Convenience Stores Focus on Fresh Food

7-Eleven and FamilyMart are beefing up their dining-out options.

May 01, 2013

TAIPEI – The competition for Taiwanese diners is heating up in the convenience store market, Taiwan Today reports. Both 7-Eleven and FamilyMart are focusing more on fresh prepared foods in order to capture some of the $13.22 billion from annual QSR sales. 

7-Eleven and FamilyMart sold more than $1.115 billion in fresh prepared food in 2012, grabbing around 8% of the dining out dollars. 7-Eleven’s fresh food sales account for around 18% of total sales, while FamilyMart’s prepared food sales took about 14% of total sales. Nearly every 7-Eleven and FamilyMart location (90%) has seating for dining.

7-Eleven’s operator, Uni-President Enterprise Corp., has developed more partnerships with local farmers, who grew 23,000 tons of vegetables last year for the chain. 7-Eleven will up that amount by 10% in 2013. The company has also enlarged its store footprint to accommodate more in-store dining. Over the past five years, sales of salads and oden (a popular Japanese-style dish) rose 40% to 50%, while fruit sales jumped 30% to 40% at 7-Eleven locations. 

 

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