HERSHEY, Pa. – As the countdown to the Rio 2016 Olympic Games commences, The Hershey Company, official sponsor of the United States Olympic Committee and U.S. Olympic and Paralympic teams, has unveiled new, patriotic-themed packaging on some of its brands. In support of Team USA, the 122-year old Hershey’s Milk Chocolate Bar is switching the traditional silver lettering to red, white and blue for the first time in the history of the bar.

“We believe that the decision to change our iconic Hershey’s Milk Chocolate Bar lettering for the first time … is a testament to how much we value our partnership with Team USA,” said Mary-Ann Somers, vice president and general manager for U.S. Confection at The Hershey Company.

The Team USA line of products, revealed this week during a special event at the Hershey’s Chocolate World Attractions in New York City and Hershey, are available for purchase for the first time prior to national launch. The suite of patriotic products will be available nationally beginning on May 6 at mass, grocery, drug and specialty retailers nationwide.

The full line-up of patriotic products includes Hershey’s Milk Chocolate Bars, Hershey’s Milk Chocolate with Almond Bars, Reese’s Peanut Butter Cups, Kit Kat Wafer Bars and Payday Bars. The special-edition products also include 12-ounce bags of Hershey’s Kisses Chocolates (wrapped in stars and stripes foil), Reese’s Miniatures, Hershey’s Miniatures, York Candies and Rolo Candies.