Starbucks Introduces New Coffee-Free Ice Cream Flavors

A Starbucks ice cream survey reveals flavor preferences go beyond vanilla.

April 28, 2010

SEATTLE - Starbucks has introduced three new Starbucks ice cream coffee-free flavors, inspired by popular beverages from its coffeehouses. The debut of Vanilla Bean Frappuccino, Signature Hot Chocolate and Strawberries & Creme Frappuccino ice creams was accompanied by a national survey about Americans?? ice cream preferences and personalities.

Starbucks ice cream commissioned Juliet A. Boghossian, a researcher and behavioral food expert, to author the "What Flavor Are You?" survey, which uncovered surprising findings about Americans?? ice cream preferences and what their favorite flavor says about them.

"The seemingly simple preference for vanilla, chocolate or strawberry ice cream says a lot more about us than you might think," said Boghossian in a press release. "Uncovering facets of our personality can inspire us to evolve and re-define the way we see ourselves and our behavior within our most important relationships."

The study found that vanilla lovers are more likely than those who prefer chocolate or strawberry to call themselves risk takers while strawberry and chocolate lovers are the most likely to say they??re shy. Also, the survey discovered that men are more likely than women to prefer strawberry ice cream.

Fifty-six percent of Americans say their ideal ice cream experience is eating ice cream while on their couch. Strawberry lovers are most likely to be free-spirited hip-hop fans while those in camp chocolate prefer to kick back with a good book.

The new Starbucks ice cream coffee-free flavors began rolling into grocery and convenience stores across the United States this month.

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