Egg McMuffins Give McDonald’s a Boost

Q1 earnings reveal that all-day breakfast is a boon for the Golden Arches.

April 25, 2016

NEW YORK – McDonald's announced “better-than-expected earnings” last week, driven by the success of its all-day breakfast platform, reports CNBC.

“McDonald’s brand and business is built on offering delicious food and beverages through unmatched convenience and compelling value,” said McDonald’s President and CEO Steve Easterbrook in a press statement. “The turnaround plan we announced last year is grounded in enhancing these critical customer-driven elements, and I’m pleased to report that our turnaround is taking hold. The ongoing investments we’re making in running great restaurants and delivering what matters most to our customers are beginning to yield sustained positive results. For the quarter, we generated higher sales, revenues and operating income in constant currencies across all business segments.”

In the United States, McDonald’s reports that Q1 comparable sales increased 5.4%, fueled by the ongoing popularity of its all-day breakfast and the introduction of McPick 2, a branded national value platform. Operating income for the quarter rose 15%, reflecting higher sales-driven franchised margins, comparison against the prior year's strategic charges, and higher gains from restaurant refranchising.

Looking ahead, the QSR says that its U.S. business remains focused on finalizing its long-term value platform, investing in core menu enhancements and simplifying restaurant operations to deliver an outstanding customer experience.

In October 2015, McDonald’s announced good news about quarterly same-store sales for the first time in two years, which came on the heels of the QRS’s national rollout of all-day breakfast.

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