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Hershey Helps Consumers Make Smart Snack Choices

Half of the company’s standard- and king-size confections will be 200 calories or less by 2022.
April 24, 2017

​HERSHEY, Pa. – The Hershey Company is introducing new commitments to help increase the visibility of nutrition information and portion options as part of the company’s ongoing efforts to offer a broad range of snacks. This builds on Hershey’s ongoing commitment to provide choice and transparency.

By 2022, Hershey will make 50% of its total portfolio of individually wrapped standard- and king-size confectionery products with 200 calories or less. In addition, 100% of Hershey standard- and king-size confectionery products will have easy-to-read front-of-pack calorie labels by the end of next year. Hershey is the first confectionery and snacking company to make such a commitment for its entire standard- and king-size range of products.

“Consumers are at the heart of all that we do and we have been at the forefront of providing the choice and transparency they want,” said Michele Buck, president and CEO of The Hershey Company. “We aim to delight our consumers and these steps will provide an even wider range of portion options and clear information to help them select treats that fit their lifestyle.”

Currently, about 31% of Hershey’s standard- and king-size confectionery products are already 200 calories or less and 70% of products carry the Facts Up Front calorie label. Through these new commitments:

  • 100% of Hershey standard- and king-size confectionery products will carry the Facts Up Front calorie label by the end of 2018;
  • New king-size options that enable consumers to more easily share or save for later will be available by 2020; and
  • 50% of Hershey’s total offering of individually wrapped standard- and king-size confectionery products will be 200 calories or less by 2022.

Hershey expects that the 200-calorie commitment will be achieved through a combination of reformulation, innovative new products and adjusting the size of certain items in the portfolio.

In February 2015, Hershey committed to transitioning to simple ingredients, and today offers products that deliver on this promise across its portfolio. By 2020, all everyday Hershey’s brand chocolate confection products will have simple ingredients.

Most recently, Hershey launched the interactive Sourcemap tool, enabling consumers to trace the origins of key ingredients for Hershey’s Milk Chocolate with Almonds and Reese’s Peanut Butter Cups. In addition, Hershey recently reported it had sourced 60% of all the cocoa it purchased globally in 2016 from certified and sustainable sources. The company is on track to achieve its commitment to source 100% of all the cocoa it purchases globally from certified and sustainable sources by 2020.