7-Eleven Offers Value Video Games

The retailer ramps up home entertainment section with games priced under $20.

April 21, 2010

DALLAS - 7-Eleven Inc., which began selling major new-release video games just over a year ago, now offers gamers a way to save a little green.

Available in 3,000 U.S. 7-Eleven stores, the new "Gamers Factory" selection of pre-owned games features the hottest titles at a fraction of their original retail price. For the first time, the retailer also will carry games for handheld devices in addition to console system. All games are priced under $20 at $9.99, $14.99 or $19.99.

"Most of our game titles will be best-sellers that were released in the previous six months to a year," said Michael Jester, 7-Eleven category manager for home entertainment, in a press release. "The concept was tested in 600 stores last November, and the universally enthusiastic response was a strong indicator that value-priced video games would be a hit with our customers nationwide."

While currently available in half of the 7-Eleven stores franchised or operated in the United States, Jester said the company is adding the new value video game section to approximately 100 stores each week and hopes to have it in most stores before the end of the year.

Stores will carry up to 96 games for Sony PlayStation 2 and 3, Xbox 360 and Nintendo Wii, as well as Nintendo DS and Sony PSP handheld devices. Pricing will be competitive and determined by the game??s original cost, how long the game has been available and its popularity.

7-Eleven has partnered with Game Trading Technologies Inc., a publicly traded, industry leading game-trading service provider that acquires the games from other retailers and manufacturers, and then tests them before repackaging and distributing to 7-Eleven stores. All games are guaranteed to run on their respective gaming systems.

The video game section ramps up 7-Eleven stores?? home entertainment offerings that already include new and previously viewed DVD movies as well as new CD compilations of favorite artists.

"7-Eleven??s franchisees have been very receptive to our program ?" they understand the unique opportunity that value-priced video games offer their customers" said Todd Hays, president and CEO of Game Trading Technologies. "We have seen demand for these games increase from both the consumer and the retailer, creating a new marketplace that allows us to offer excellent value."

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