ATLANTA – Chick-fil-A announced earlier this week the
introduction of three new premium salads — the Cobb Salad, Asian Salad and Grilled
Market Salad — as well as an improved Grilled Chicken Cool Wrap, all of which
will be available in stores beginning April 29.
The new salad entrees will feature premium and nutritious
ingredients. Starting at $6.79, each salad will offer two or more servings of
vegetables or fruit, and contain between 180 and 430 calories (without
dressing). Commensurate with the salad makeover are new dressings: Zesty Apple
Cider Vinaigrette, Avocado Lime Ranch and Honey Sesame.
“Customer taste preferences are constantly fluctuating, so
we have to be intentional about staying ahead of and remaining relevant to
those changes,” said David Farmer, Chick-fil-A’s vice president of product
strategy and development. “We strive to offer a menu with only premium
offerings, so we took a hard look at our current salad line and decided those
options were not as relevant to customers as they were just a few short years
ago.”
The QSR’s enhanced Grilled Chicken Cool Wrap includes all-natural,
high-fiber flax bread. It has 330 calories and 12 grams of fat and starts at
$4.89.
Chick-fil-A also announced that it is adding calorie counts
to its menu boards in all stores, which will feature new food photography and
type fonts set on a clean white background.