Coca-Cola Offers Ideas to Jumpstart C-Store Business

The company is offering retailers a free eBooklet, adding vitaminwater® to beverage dispensers and is addressing the importance of clean ice makers.

April 16, 2014

ATLANTA – It’s free, it’s informative and it’s only available through CokeSolutions.com. Coca-Cola announced earlier this week the availability of a new eBooklet, 5 Big Ideas to Jump-Start Your C-Store Business, which is being offered to retailers interested in attracting business and improving operations. The downloadable PDF document contains information designed to help operators activate the impulse zone, bring gas-and-go customers inside their store and create beverage and snack bundles. It also includes brand and package news that can generate shopper excitement.

Additionally, the Coca-Cola Company announced that c-stores can now add vitaminwater® to their dispensed beverage lineup. The dispensed product comes in a variety of flavors, including: vitaminwater® xxx, vitaminwater zero™ squeezed, vitaminwater® revive and vitaminwater® essential. Learn more by reading vitaminwater® Dispenses Great-Tasting Hydration.

Finally, the topic of ice quality has received attention in recent years, and health inspectors are attuned to related issues. Behind every great tasting, ice-filled beverage is one important piece of equipment that deserves special attention: the ice maker. Routine cleaning and sanitation are essential to ensure c-stores serve the best quality drinks. To that end, Coca-Cola is making available Why Clean Ice Makers Matter, a marketing tool that provides information to help operators address the essentials.  

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