GREENSBORO, N.C. – The Winston family of cigarette brands just got bigger. To capitalize on the continued success of Winston and the opportunity in the non-menthol gold segment, ITG Brands is launching Winston Select.

Available at retail this month, Winston Select is the newest addition to the Winston brand family, which continues to gain market share since it became the flagship brand of ITG Brands in June 2015.

Why the name “Select?” Leonard Jones, vice president of marketing, explains: “The name speaks of our selection of choice tobacco that brings flavor, character and quality together in one select blend.” Adult smokers apparently agree: In blind taste tests, Winston Select performed exceptionally well with adult smokers who cited Winston Select’s overall satisfaction, smoothness and character of taste.

Promotional support for retailers includes the same high-value buydowns as other brands in the Winston family of brands, as well as specially marked 50-cents off pack promotions in April and June. Point of sale support includes exclusive posters and point of sale kits, as well as family counter mats with select pieces showcasing the tagline, “Meet the New Gold Standard.”