Winn-Dixie Expands Fuelperks! Discounts

Expansion aimed at helping motorists counter the effects of rising gasoline prices.

April 14, 2011

JACKSONVILLE, FL - Winn-Dixie Stores, Inc. announced earlier this week the expansion of its fuelperks! program, effective immediately, that removes a previous one-item limit restriction on Bonus fuelperks! rewards items.

As a result, if a customer purchases three of any Bonus fuelperks! rewards item that earns a 5-cent-per-gallong discount, he will earn a 15-cent-per-gallon discount, rather than only 5 cents per gallon.

"Some transportation analysts are predicting fuel prices to hit $4 per gallon by summer," said Mary Kellmanson, Winn-Dixie??s group vice president of marketing. "Many of our customers are telling us they are saving 50 to 75 cents per gallon or more by shopping at Winn-Dixie. They will be able to earn more fuelperks! discounts ?" and faster ?" with this expansion of our fuelperks! rewards."

For every $50 spent, a 5-cent-per-gallon discount on fuel is earned and redeemable on a single fill-up, up to 20 gallons, at participating Shell stations. Additionally, the perks are stackable; for example, if a customer spends $100, they earn a 10-cent-per gallon discount.

Winn-Dixie offers a number of Bonus fuelperks! rewards items each week, which increase fuel discount credits.

The fuelperks! program is available in the Jacksonville, Miami/Fort Lauderdale, Naples/Fort Myers, Panama City and West Palm Beach metro areas in Florida; southeast Georgia; and in New Orleans, Lafayette and Baton Rouge, Louisiana.

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