Energy Beverages Post Solid Growth in Convenience Stores

A recent report from Nielsen finds that sales increase even though foot traffic decreased.

April 14, 2010

NEW YORK - A new report from the Nielsen Co. reveals that energy drinks are still going strong in convenience stores, the Atlanta Journal-Constitution reports. Energy beverages had "solid growth" in that channel despite a decrease in foot traffic at those stores compared to last year.

UBS analyst Kaumil Gajrawala analyzed the findings, writing that the overall energy drink category and Hansen Natural Corp. both experienced accelerated sales during the four weeks prior to March 20. Hansen, which makes Monster, saw its sales soar 8.6 percent, while the overall energy beverage category sales jumped 5.1 percent.

Convenience stores have practically cornered the market on energy drinks, accounting for around 75 percent of sales. Hansen and Red Bull (the number-two energy drink maker) continue to steal market share from Rockstar (number three) and Amp by PepsiCo and Full Throttle and Vault, both by Coca-Cola.

Read about "Surviving the Energy Slump" in the April issue of NACS Magazine.

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