CANTON, Mass. – Last week, Dunkin' Donuts announced that its U.S. customers with Android devices can now purchase and reload virtual Dunkin' Donuts Cards by using Google Wallet. The new digital payment option offers customers the ability to load and reload their virtual Dunkin’ Donuts Cards within the Dunkin’ Mobile App, enabling them to pay for food, beverages and merchandise via their Android devices.

Dunkin’ is one of many companies turning to mobile payment options as a marketing tool, and as the competition heats up between PayPal, Apple Pay and Google Wallet, they too are feeling the pressure to “add key integrations with a variety of merchants,” writes MediaPost.com.

The news source notes that even with the flurry of activity among the restaurant and retail community to add mobile payment features to their apps, there is still uncertainty whether consumers are embracing mobile payment options. The biggest obstacle in electronic payments, according to a Robert W. Baird & Co survey of 525 consumers, is the lack of convenience. "In-store mobile payment adoption remains low, with 60% of respondents indicating they never used a mobile device for in-store purchases," notes the report. "In every group outside the 18-24 age group, the lack of a clear convenience benefit was the largest factor preventing adoption."

MediaPost.com continues that Google is striving to resolve the lack of convenience problem by making its mobile wallet technology “more accessible to the masses.” Google recently partnered with ChowNow, an online ordering and marketing restaurant platform, which will help offer Google Wallet to thousands of independent restaurants across the United States. The service allows customers with an Android device to tap “Buy with Google” rather than manually input their credit card information.