Iron Man Returns to 7-Eleven

Two-month promotion runs ahead of Iron Man 2 coming to theaters next month.

April 09, 2010

DALLAS -- You know Slurpee season has officially arrived when the first Super Hero movie tie-in hits 7-Eleven stores. This year, Marvel Studios?? Iron Man 2, starring Robert Downey Jr., makes a return engagement at 7-Eleven in preparation of the film??s theatrical release on May 7. The first Iron Man movie took 7-Eleven stores by storm in 2008, with customers clamoring to buy collectible cups and boosting Slurpee sales by double digits.

In both movies, Downey plays Tony Stark, a billionaire whose lavish lifestyle is interrupted only by his need to keep the world safe from those who wish to destroy it. "Collect Like a Super Hero; Live Like a Billionaire" - that??s Stark-speak for the Slurpee promotion which includes a new Invincible Orange Slurpee flavor, a record-number of collectible Slurpee and Big Gulp cups, and an online sweepstakes to win a luxury trip to Los Angeles.

"Iron Man 2 is a great vehicle to promote our Slurpee drinks since we know 7-Eleven customers love Marvel Super Heroes and we think this sequel promises to be even bigger than the original," said 7-Eleven Marketing Manager Evan Brody, in a press release. "Tony Stark is a good guy, but he??s a quirky character, and his crime-fighting methods are a little unorthodox. I think Slurpee-drinkers can relate to a character that doesn??t always play by the rules."

"7-Eleven is a great partner for Iron Man 2 and we are impressed by their unique approach to provide fans of the film franchise collectible items that will celebrate the sequel??s release," said Robert Sabouni, senior vice president of business development and promotions for Marvel Studios. "We look forward to this partnership replicating the success 7-Eleven achieved when we released Iron Man two years ago."

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