Taco Bell Bot Orders for Customers

The restaurant chain is experimenting with an ordering system called TacoBot.

April 08, 2016

IRVINE, Calif. – Taco Bell has announced it’s testing an ordering system called TacoBot, The Verge reports. The system integrates artificial intelligence (AI) into a bot, or software application that runs automated tasks.

AI advancements, such as natural language processing, allow users to converse with the bot as they order food and pay. Taco Bell has teamed up with Slack on the plan.

“The TacoBot Slack integration is the latest step on our journey to make the brand more accessible wherever and whenever our fans want it,” said Lawrence Kim, Taco Bell director of digital innovation and on demand. “Taco Bell is about food tailor-made for social consumption with friends, and that’s why integrating with a social communications platform like Slack makes perfect sense. TacoBot is the next best thing to having your own Taco Bell butler … and who wouldn’t want that?”

TacoBot gives customers recommendations, answers queries and organizes orders for large groups, such as for an office. The company touted TacoBot also possesses a “witty personality you’d expect from Taco Bell.” The company is testing the bot privately at select locations, and soon will expand to more businesses, who appear eager to join—Taco Bell’s TacoBot webpage has a waiting list. Taco Bell already offers a mobile ordering system and desktop ordering capabilities too.

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