Australia Reveals New Cigarette Packaging

Parliament will vote later this year on packaging graphics that depict rotting teeth and diseased eyes.

April 08, 2011

CANBERRA, Australia - Australians buying cigarettes will soon get new packaging that advertises health warnings accompanied by graphic photographs of diseased eyes and rotting teeth, The Telegraph reports. Australia has developed the harshest antismoking law in the world, which its Parliament will vote on later this year.

Tobacco companies will not be able to have logos or other branding on cigarette packages as the country tries to make smoking less appealing. All packages will be an olive green and have numerous health warnings and graphic pictures. The product name will be on the pack??s front in a standard font style and size.

The change in packaging is an attempt by the government to lower smoking in Australia by 10 percent during the next decade. Tobacco companies have said they would bring the fight into court if the proposed laws are passed.

British American Tobacco Australia has said it believes the new regulations run afoul of international trademark and intellectual property laws. "The new packs have been designed to have the lowest appeal to smokers and to make clear the terrible effects that smoking can have on your health," said Health Minister Nicola Roxon. "The government knows that big tobacco companies are going to fight this."

If approved, the antismoking law would make Australia the first nation to outlaw tobacco branding. Already in the country, tobacco advertising is forbidden and stores cannot display cigarette packaging. Smoking bans in restaurants and pubs also extend to a few outdoor areas.

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