ATLANTA – Just in time for warmer weather, RaceTrac has launched its RaceTrac Rewards app.

“The RaceTrac Rewards app puts our guests in the driver’s seat to earn points and then redeem those points in-store to enjoy their favorite RaceTrac products for free or at discounted prices,” said Melanie Isbill, executive director of marketing.

By participating in RaceTrac’s new guest loyalty program through the RaceTrac Rewards app, guests can move up the loyalty ranks by earning points with nearly every purchase made in-store or at the pump. Each loyalty rank is associated with a different level of RaceTrac “royalty”—from Duke of Hot Dog to Prince of Pastry and King of Coffee to Sultan of Soda. Every rank features fun and exclusive rewards; the more points earned, the greater the rewards.

Additionally, the RaceTrac Rewards app features a store locator. Using the guest’s GPS location, the app lists the closest stores by mile, includes each store’s gas prices and the amenities offered, such as the availability of free Wi-Fi, RaceTrac’s Swirl World frozen treat bar or E85 fuel.

Guests can also load gift cards onto the app to take advantage of mobile payment capabilities, as well as put their rewards points toward a donation to the Michael J. Fox Foundation for Parkinson’s Research or get into the virtual driver’s seat by playing the app’s interactive racing game.