ARLINGTON, Texas – The Pinnacle Corporation and Lynch Oil have launched the Mr. Gas consumer-facing mobile app for customers located in the Burley, Idaho, area. Several years ago, Lynch Oil deployed Pinnacle's fully integrated Palm POS and Loyalty Rewards suite of products. As their loyalty program grew more and more successful, Lynch looked for ways to extend offers and promotions to their consumers via mobile-driving traffic, increasing spend, and communicating with them in the most effective way possible.

With their Mr. Gas mobile app, built on the Pinnacle Affiniti mobile platform, Lynch Oil can influence their consumers' behavior and drive store traffic in ways they had not been able before. “Today’s consumers keep their mobile phones closer to their hand than the wallet that holds their cards. Offering a mobile app to our customers allows us to offer convenience before they even walk in the store,” said Nick Lynch, president of Triple S Oil/Lynch Oil, in a press release. “Consumers will be able to sign up for loyalty rewards directly through the app. They’ll also get promo offers, updates on pricing, and be able to check their loyalty points balance including their status on their club punches.”

The Lynch Oil Mr. Gas mobile app provides consumers with a map of stores and gas prices, allowing them to select their favorites to display on the home screen. Consumers can pay for merchandise and fuel from the app as well. The Mr. Gas app also stores electronic receipts and receives notifications of new offers, displaying those offers and other deals as well as club card program status and points balances.

“The roll-out by Lynch Oil of their Mr. Gas mobile application is an exciting milestone for us and we could not be more pleased to have worked with the Lynch team,” said Melissa Fox Hadley, director of product management at Pinnacle.