Specialty Food Sales Break Records

Nut butters, eggs and frozen desserts show big jumps in sales.

April 04, 2014

NEW YORK CITY – Americans have a growing appetite for specialty food. U.S. sales of specialty food and beverages reached $88.3 billion in 2013, a record high for the fourth year in a row and a jump of 18.4% since 2011.

Cheese dominates specialty food sales at retail, with $4 billion in sales in 2013, followed by the categories meat, poultry and seafood; and chips, pretzels and snacks. The fastest growing categories are nut butters, eggs, and frozen desserts, according to new research from the Specialty Food Association.

“U.S. consumers are more sophisticated and discerning about their food choices than ever before,” said Ron Tanner, vice president of philanthropy, government and industry relations, in a press release. “Retailers and restaurants of all kinds are responding by offering more specialty foods crafted by makers of artisanal cheeses, innovative vinegars, and health-oriented snacks.”

The outlook for retail is robust, with sales at specialty food stores and natural markets skyrocketing by 42.4% and 33.8%, respectively, between 2011 and 2013. Mainstream supermarket sales growth was more sluggish, at 6.9%.

Foodservice sales at cafes, fast-casual chains, restaurants and venues from casinos to cruise ships represent one fifth of the specialty food market. Sales in this sector remained steady at $18.1 billion in 2013, but manufacturers report it is their slowest-growing sales channel. Importers, however, report growth.

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