Coors Expands Distribution of Home Draft System

The home draft-delivery system is currently available in seven markets with more to come.

April 02, 2010

CHICAGO - Coors Light announced expanded distribution of its new Coors Light Home Draft system, which allows adult consumers to literally 'tap the Rockies' and enjoy draft beer from their own refrigerator.

The Coors Light Home Draft system is CO2 pressurized, providing 16, 12-ounce pours of draft beer. It stays fresh for up to 30 days.

"We know consumers are increasingly looking to make their lives more convenient and we believe enjoying 'refreshment as cold as the Rockies' should be an easy thing," said Rick Gomez, vice president of marketing for Coors Light. "Now beer drinkers don't have to mess with opening a bottle or can of Coors Light and then pouring it into their glass. They can just open their refrigerator door to get a real draft beer experience."

The expansion of the Coors Light Home Draft system, following a successful test of the new package in summer 2009, is being supported with TV advertising, retail merchandising and public relations. The new package will be available primarily in convenience and grocery stores. The approximate retail cost is $20. More information can be found at www.CoorsLight.com.

Coors Light Home Draft currently is available in Florida, Illinois, Kentucky, Michigan, Ohio, Texas and Wisconsin. Additional markets will be added in the coming months.

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