SAN ANTONIO - Information Resources Inc. (IRI) this week unveiled its transformation into SymphonyIRI Group Inc. (SymphonyIRI). SymphonyIRI made the announcement on the opening day of its Summit 2010: Reinventing CPG and Retail Conference.

"While we now have all of the capabilities to play a much broader role, the IRI brand name in some ways was confining," said SymphonyIRI President and CEO John Freeland. "SymphonyIRI Group is more than a new name; we are revitalizing our core business, strengthening our emerging businesses and evolving our fundamental value proposition to more accurately reflect our broader, higher value orientation and focus ?" a transformation that both embraces and extends beyond the traditional market research space."

The company notes that the evolution to SymphonyIRI Group is "a direct reflection of the company??s increased agility and relevance, combining its rich heritage in superior market measurement, with an expanded ability to solve clients?? most challenging strategic business issues across their entire enterprise, including the c-level executive suite."