ALEXANDRIA,
Va. - Gain the most value from new research conducted by the NACS/Coca-Cola
Retailing Research Council (CCRRC) by attending a webinar this week detailing
the "Playbook for Success."
Dae Kim,
NACS vice president of research, will lead the free webinar at 2:00 pm EDT on
Wednesday, March 27, to explain:
- What
the Playbook is and how to use it.
- Data
gleaned from the shopper satisfaction survey and how you can start at the right
step based on what your shoppers are saying.
- How
you can share your own experience and learn from others using the Playbook.
To join the
webinar, email Michael Davis for registration information.
The
NACS/CCRRC spent the last two years conducting research and gathering data from
17,000 customers in an effort to create a practical tool that any convenience
retailer can use to better align with the needs of their customers. The
complimentary Playbook lays out three practical steps a retailer can take to
build a solid foundation for serving more customers: satisfy core needs, defend
your turf and attract new business.
Download
the Playbook for Success at CCRRC.org.