MINNEAPOLIS – Target Corporation unveiled design elements for the company’s store re-design, with plans for the first fully reimagined store to open in the Houston, Texas, suburb of Richmond.
From the stage at Shoptalk, a retail and ecommerce event held in Las Vegas, Target Chairman and CEO Brian Cornell introduced Target’s newest store redesign plans as part of the company’s commitment to invest billions of dollars over the next three years to reimagine hundreds of existing stores.
“With our next generation of store design, we’re investing to take the Target shopping experience to the next level by offering more elevated product presentations and a number of time-saving features,” said Cornell. “The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience.”
In October, Target will open its first fully reimagined store 35 miles southwest of Houston. There, the new 124,000 square-foot store will offer guests the newest shopping experience as Target evolves its stores. In addition to the Houston location, 40 additional stores will receive elements of Target’s next generation re-design when they are updated in October 2017.
“We’re known for creating a sense of inspiration and discovery that can’t be replicated online in quite the same way,” added Cornell. “So, while we are investing heavily in digital, we’re also doubling down on our stores to offer guests an elevated experience, and at the same time ensuring fast, easy pick up for online orders—giving guests every reason to keep coming to Target.”
Target’s new design features include glazed, large glass windows at the front of store, stenciled concrete floors and unique lighting throughout. Additionally, the new design offers two entrances: Guests can enter through one entrance to find displays of exclusive brands and seasonal merchandise, and the other entrance is for pick-up of online orders and groceries. Illustrations of Target’s next generation store design can be viewed here.
An enhanced grocery department design will feature woodgrain fixtures, a robust assortment of fresh produce as well as quick grab-and-go options and meal solutions.
Store employees will be equipped with new technology to search inventory, take payment from a mobile POS system and arrange delivery, all from the sales floor.