HENDERSON, N.C. - Convenience retailer Albemarle Oil Company (ALCO) announced earlier this week the launch of its new branded smartphone app. The Verge Connect-powered platform is comprised of a comprehensive set of customizable features including interest-based marketing capabilities, social media, customer feedback management and backend analytics.

According to Alco, the app is priced "at about half of other mobile apps," allowing it to quickly enter and compete in the mobile space.

The app allows consumers to customize deals and coupons, as well as filter by services at all 23 Alco stores. It also features mapping and customer interaction capabilities via social media and direct feedback

"We??re excited about the Alco smartphone app and the opportunities Verge??s technology presents for enhancing our customer experience and supporting the growth of our brand," said Ron Lattimer, Alco operations manager.