NEW YORK – With 60% of its sales now coming in through digital channels, Domino’s is taking its tech capabilities to the next level with voice assistance.
Patrick Doyle, CEO of Domino’s, told CNBC last week that voice assistance is going to become a bigger part of how customers interact with technology.
“What you're going to see is that voice is going to show up in more and more platforms. You think about vehicles and cars and what's happening there. You look at your home and how you're interacting with Alexa and Google Home. You're more and more going to be able to be away from the physical device and ordering,” he told the news source.
Domino's announced in February that customers can place orders via Amazon's Alexa, as well as through Google Home. Doyle told the news source that voice assistance is a "small but growing" part of the business.
Doyle also pointed out that almost two-thirds of the pizza chain’s digital sales are coming through mobile devices.
“It is more than anything about the customer experience. It's easier. It's a more accurate order. They can see the whole menu. And that's really what's created the most value for us,” he told CNBC.