HACKETTSTOWN, N.J. --
Visions of chocolate will dance in their heads when Mars Chocolate North
America??s new Christmas line-up hits store shelves. The 2013 Mars Christmas
portfolio is brimming with new items and returning favorites to satisfy all the
gifting, baking, decorating and snacking occasions that the season brings.
Chocolate is a key player
in family traditions, and Mars Chocolate brands have been holiday favorites for
generations. Items like red and green M&M??s Brand Milk Chocolate Candies
always add festive, colorful fun.
Based on last year??s
Chocolate Category growth, retailers will benefit from the gift of increased
holiday sales. In 2012, the Chocolate Gifting segment and Decorating/Snacking
segment each grew by 6.4% over the prior year.
To meet these trends, Mars
is introducing several options, from M&M??s Brand Minis Milk Chocolate
Candies for holiday baking to gifts like a collectible M&M??s Brand Recipe
Box Tin ?" complete with red and green candies, recipes and a cookie cutter ?"
and a 16-ounce Snickers Brand Slice n' Share Bar, ideal to share at a holiday
party.
By combining Mars
Chocolate??s iconic leading brands, strategic shopper insights and a 360-degree
holiday marketing campaign, retailers will enjoy sweet success in seasonal
sales.