ALEXANDRIA, Va. - Gain the most value from new research conducted by
the NACS/Coca-Cola Retailing Research Council (CCRRC) by attending a webinar
detailing the "Playbook
for Success."
The NACS/CCRRC spent the last two years conducting research and
gathering data from 17,000 customers in an effort to create a practical tool
that any convenience retailer can use to better align with the needs of their
customers. The complimentary Playbook lays out three practical steps a
retailer can take to build a solid foundation for serving more customers:
satisfy core needs, defend your turf and attract new business.
Download the Playbook for Success at CCRRC.org.
Dae Kim, NACS vice president of research, will lead the free webinar
at 2:00 pm EDT on Wednesday, March 27, to explain:
- What the Playbook is and how to use it.
- Data gleaned from the shopper satisfaction survey and how you can
start at the right step based on what your shoppers are saying.
- How you can share your own experience and learn from others using the
Playbook.
To join the webinar, email Michael Davis for registration
information.