Get Full Value From the 'Playbook for Success'

Join a webinar on March 27 to learn how you can implement the three steps outlined in the new NACS/Coca-Cola Retailing Research Council's "Playbook for Success."

March 20, 2013

ALEXANDRIA, Va. - Gain the most value from new research conducted by the NACS/Coca-Cola Retailing Research Council (CCRRC) by attending a webinar detailing the "Playbook for Success."

The NACS/CCRRC spent the last two years conducting research and gathering data from 17,000 customers in an effort to create a practical tool that any convenience retailer can use to better align with the needs of their customers. The complimentary Playbook lays out three practical steps a retailer can take to build a solid foundation for serving more customers: satisfy core needs, defend your turf and attract new business.

Download the Playbook for Success at CCRRC.org.

Dae Kim, NACS vice president of research, will lead the free webinar at 2:00 pm EDT on Wednesday, March 27, to explain:

  • What the Playbook is and how to use it.
  • Data gleaned from the shopper satisfaction survey and how you can start at the right step based on what your shoppers are saying.
  • How you can share your own experience and learn from others using the Playbook.

To join the webinar, email Michael Davis for registration information.

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