Snyder's-Lance Wants to Change Snacks With Consumer-centric Innovation

New baking and cooking methods, exciting flavors and clean ingredients fuel consumers' desire for better snacks.

March 17, 2017

CHARLOTTE, N.C. – America's growing desire for better snacks highlights the new products that snack maker Snyder's-Lance, Inc., is introducing to store shelves nationwide this spring. The new releases include a variety of innovative offerings crafted to change the way the world snacks through better ingredients, quality and taste. The innovation includes revolutionary new baking and cooking methods to meet the evolving needs of today's consumer.

“Fueled by our lifestyles and changing demographics, snacking is on the rise and now comprises half of all eating occasions, so it's exciting for Snyder's-Lance to introduce these delicious, high-quality products to a growing market,” said Rod Troni, chief marketing and innovation officer, in a press release. “Consumers want to snack better so we're giving them better snacks, whether they're looking for healthier options, a variety of flavors and textures, or their favorite indulgent snack made with the highest-quality ingredients.”

Major highlights include the introduction of:

  • Snyder's of Hanover Wholey Cheese!;
  • Lance Power Break Sandwich Crackers, packed with protein;
  • Lance Gluten-Free Snack Crackers;
  • Cape Cod Infused Oil Kettle Cooked Potato Chips; and
  • Snack Factory Veggie Sticks.

Snyder's-Lance also is introducing four multiple-brand variety packs: gluten-free, non-GMO, premium and small batch kettle chip. Other innovations include:

  • Snyder's of Hanover Pretzel Pieces;
  • Snyder's of Hanover Pretzel Sandwiches;
  • Lance PB&J Toasty Cracker Sandwiches;
  • Cape Cod Thins;
  • Cape Cod White Cheddar Puffs;
  • Snack Factory Dessert Thins;
  • Snack Factory Pretzel Crisps Organic Original;
  • Emerald Nuts 100 Calorie Fruit and Nut Blends; and
  • Kettle Brand Potato Chips.
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