NEW YORK - Little girls might be made of sugar and spice, but that doesn??t mean everything else should be, too. At least, that??s the take for some health advocates who are targeting sugar as the next bad thing to eradicate from our diet, Advertising Age reports.

While a N.Y. Supreme Court judge has overturned New York City??s ban on sugared beverages larger than 16 ounces, there are bigger campaigns coming that could make sugar public enemy number one. Industry experts point to new federal dietary guidelines due in 2015 that will likely contain lower estimates for sugar consumption.

Anti-sugar advocates also want the U.S. Food and Drug Administration (FDA) to consider adding a measure for the daily allowance of sugar, much like it has for salt and fat. No surprise that the Centers for Science in the Public Interest has filed a petition requested the agency to come out with safe added sugar levels, especially in drinks. No word yet on whether the FDA will comply with the request.

Naturally, food makers are concerned that any restrictions on sugar may lead to reformulation of products. "These companies are certainly looking at the big picture," said Lee Sanders, senior vice president of government and public affairs at the American Bakers Association. "Consumers like the products that are on the shelves, so that's a hurdle [if requirements change], and you want to make sure you're being responsive to the consumers. ... Potentially, you could have a lot of new messages and concepts aimed at consumers."

Two years ago, packaged food companies voluntarily labeled the front of their packages with more nutritional information. The main point the industry and other are making is that there is little evidence that sugar has a direct link to obesity.