Reese’s Crunchy Cookie Cup to Launch This May

The new product comes stuffed with crunchy, chocolate cookie bits.

March 10, 2017

HERSHEY, Pa. – After rumors swirled on social media last week, Reese’s brand confirmed today that it is launching a new product: Reese’s Crunchy Cookie Cup. It’s a Reese’s Peanut Butter Cup stuffed with crunchy, chocolate cookie bits. The confirmation brings an end to the #cupspiracy hashtag that started two weeks earlier, driving excitement and anticipation for the newest item.

“You could say this combination is ‘cuptivating,’” said Ryan Riess, senior brand manager for the Reese’s brand, in a press release. “Reese’s fanatics are one-of-a-kind. They have a love and devotion to the brand that is unlike anything I have ever seen, and have been buzzing at the potential thought of a new innovation from the brand. We’re excited to finally let the secret out of the bag and end the #cupspiracy—announcing the new Reese’s Crunchy Cookie Cup. You could say we crushed it!”

Reese’s Crunchy Cookie Cup will be available on shelves nationwide starting in May in two sizes: standard two-cup (1.5-ounces); and king two-cup (Big Cup size of 2.8-ounces).

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