Taco Bell at Home Expands

Taco Bell Ultimate Taco Night Kits to be distributed at grocery stores.

March 07, 2014

NEW YORK — Yum! Brands’ Taco Bell is partnering with Kraft Foods Group to launch two Taco Bell-branded “dinner kits” to be sold at grocery stores, AdAge reports.

The items are the latest in a portfolio of Taco Bell products that have been sold in grocery outlets since 1996.

The dinner kits launching this week include Taco Bell Ultimate Taco Night Cheesy Taco Grande Kit and Taco Bell Ultimate Taco Night Steak & Cheese Soft Taco Kit. Both come with Kraft’s Velveeta cheese.

"Taco Bell sees the power in bringing the brand outside of [the quick-service category] and into retail," said Adam Grablick, senior Taco Bell brand manager at Kraft.

Previously Taco Bell has partnered with PepsiCo’s Frito-Lay, offering products like the Beefy Crunch Burrito and the mucho popular Doritos Locos Tacos line, which launched in 2012.

Advertisement
Advertisement
Advertisement