PepsiCo Extends Line of 1893 Cola

Two new flavors will launch this spring.

March 06, 2017

PURCHASE, N.Y. – This spring, PepsiCo will debut two new flavors in its 1893 Cola brand, The Daily Meal reports. Last year, the company launched its premium line of 1893 Cola in original and ginger ale. The line has its roots in the original Pepsi recipe developed 100-plus years ago by Caleb Bradham, who founded the company.

1893 Cola contains sparkling water, certified fair trade sugar and kola nut extract, among other ingredients. This spring, the line will add Citrus Cola (with grapefruit flavors) and Black Current Cola in 12-ounce cans.

“We created these variants for our consumer—knowing that the elevated palate is craving grapefruit and black currant as trending flavors,” said Stacy Taffet, senior director of marketing for Pepsi. She added that the brand will roll out new flavors periodically.

Taffet pointed out that Pepsi views 1893 Cola as being enjoyed straight from the can or as cocktail mixers. The company indicated the new flavors would have a marketing campaign focused on cocktails. “Expect to see the new 1893 top shelf cola campaign have a strong tie with the bar community,” Taffet said. “Our 1893 Top Shelf bartender program will demonstrate that a premium spirit is best enjoyed with a premium cola.”

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