A-B Answers Critics, Touts Disaster Relief Efforts

Anheuser-Busch uses full-page newspaper ads to offer a sharp response to recent allegations that it dilutes its beer with water.

March 05, 2013

HOUSTON - Anheuser-Busch responded sharply to a series of lawsuits filed recently that accused it of watering down its beer, the Houston Chronicle reports.

"They must have tested one of these," the full-page ad in the Houston Chronicle and other newspapers declared, a prominent headline accompanied by a photo of an AB-branded can of drinking water.

Below the can, Anheuser-Busch referenced its disaster relief efforts, one that involved the company??s donation of millions of cans of drinking water to those in need.

"It would have been easy to get (a can of water for testing) because we??ve done it 71 million times. That??s how many cans of pure drinking water we??ve donated to the American Red Cross and disaster relief organizations worldwide," the ad read.

As for the lawsuits that claim the beer maker waters down its beer for profits, the ads, reinforced with social media messaging, offered an emphatic denial:

"(T)he Anheuser-Busch logo is our ironclad guarantee that the beer in your hand is the best beer we know how to brew. We take no shortcuts and make no exceptions. Ever."

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