Retail Marijuana a Viable Product

‘Edibles’ are a major seller in Colorado’s recreational marijuana sales in 2014.

March 03, 2015

DENVER – Bloomberg Business Week has released an analysis of the numbers behind Colorado’s first year of legal marijuana sales and it points to some surprising success stories. While it’s not exactly news that the state has been earning big tax revenue from pot – $63 million in tax revenue and an additional $13 million in licenses and fees – Bloomberg’s data points to a market where retail stores have dominated: the sale of marijuana-infused edible products.

By the end of 2014, sales of so-called “edibles” — which include candy, tapenade and baked goods —had grown to twice the size of the previous market for medical marijuana edibles. In December alone, almost 360,000 marijuana-infused items were sold, making it the single busiest month of the year.

According to a Colorado report quoted in the Bloomberg article, the trend “suggests that retail marijuana products are a viable product for retail consumers.” The report also notes that across almost 4,000 tests, more than 98% of the edibles complied with the limits on how potent they can be.

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