ALEXANDRIA, Va. – Nearly 40 million Americans fill up their vehicles every day. How they drive, consider gas prices and determine whether to shop inside a convenience store for food, snacks and beverages has a profound impact on the retail channel that sells 80% of the fuel purchased in the United States.
The latest NACS Convenience Matters podcast examines the behavior of convenience store customers at the pump, and how retailers can create communications and marketing plans to attract those customers based on preferences and needs.
In “Insights from the Consumer Fuels Survey,” cohosts Jeff Lenard of NACS and John Eichberger of the Fuels Institute examine new survey data related to overall driving habits, consumer behavior at the pump and what retailers can do to change consumer behavior.
“The survey results show some clear opportunities for retailers to think differently about how they market their offer at the pump to their customers,” Lenard said.