ALEXANDRIA, Va. – Engaged employees are an effective marketing strategy for retailers. This is true for three distinct reasons:
- As competition for good talent intensifies, ensuring employees feel valued is an important, affordable way to achieve a good reputation in the workplace.
- Workforce expectations are changing and how people treat each other at work is increasingly vital, particularly to younger employees.
- When you treat your employees well, they’ll treat the customers well.
The Coca-Cola Retailing Research Council and the North America NACS Council are working together on a new study on the power of employee engagement in convenience retail. Business growth is not just about numbers—it’s also about people. Studies consistently show that building a culture of employee engagement can increase a store’s financial performance, decrease turnover and build stronger customer loyalty.
The councils have developed a three-part guide called “Power Up Your People” that gives c-store leaders a clear picture of what success looks like, what the research-based evidence says about employee engagement, and where the biggest opportunities to improve employee engagement in convenience retail are.
The three parts of the study include:
- A series of six videos from convenience retailers who took part in the NACS Leadership Challenge. They discuss how employee engagement grew their business, providing real tips by retailers, for retailers. Watch the first video here. A new one will be posted every Monday through early April.
- A narrated PowerPoint by Dr. Blake Frank, a management professor at the University of Dallas, about the power of employee engagement. This will be available in April.
- A full quantitative study that speaks to the importance of employee engagement while providing insights retailers can use in their own stores. The quantitative study will be released in June.
Look for more information on this study in upcoming editions of NACS Daily and NACS Magazine.