ST. LOUIS, MO - Budweiser launched earlier this week "Track Your Bud," a digital campaign that allows consumers to trace the origins of individual Budweiser beers.

The campaign integrates with product packaging, offering a QR code that consumers scan with a smartphone. A dedicated "Track Your Bud" app or information from TrackYourBud.com solicits the Born On Date found on bottles and cans, after which consumers are presented a guided tour of the creation of their individual beer by the Bud brewmaster responsible for it.

"Track Your Bud" will provide details into the source and selection of ingredients, Bud??s brewing process, when a beer began its Beechwood aging, and which brewmaster tested it during its brew cycle.

"There are a lot of great people behind every bottle of Budweiser, and 'Track Your Bud' gives our consumers a way to meet our brewmasters and see firsthand how passionate they are about making great beer," said Jane Killebrew-Galeski, director of brewing, quality and innovation for Anheuser-Busch. "Because great beer starts with great ingredients, Track Your Bud also gives consumers insight into where Budweiser's raw materials come from - which includes barley farms in Idaho, Montana, North Dakota, Minnesota and Wisconsin; and hop farms in Idaho, Washington, Oregon and Germany."

For more details about the "Track Your Bud" program, visit trackyourbud.com.