DALLAS – 7-Eleven Inc. is heating up its foodservice offer with the nationwide launch of two Breakfast Melt sandwiches. To encourage customers to try the sandwiches, 7-Eleven is offering a free Breakfast Melt with any coffee purchase now until Feb. 26. To receive a free Breakfast Melt sandwich, customers will need to text "Breakfast" to 711711 for a coupon link sent to their smartphone (limit one per customer).
Available in the fresh-foods case at participating 7-Eleven stores, the breakfast sandwiches are toasted fresh and come in two flavors:
- Bacon, Egg and Cheese: Fluffy egg, topped with thick-cut, hickory-smoked bacon, melted aged cheddar cheese and garden vegetable cream cheese on a ciabatta roll
- Maple Sausage, Bacon and Cheese: Maple sausage and thick-cut, hickory-smoked bacon topped with melted aged cheddar cheese on a ciabatta roll
“Our goal was to create a high quality, great tasting toasted breakfast sandwich that is best in class in the market,” said Nancy Smith, senior vice president of fresh food and proprietary beverage merchandising.
As with all Melt sandwiches at 7-Eleven stores, both can be purchased and toasted fresh at any time of the day or night. The sandwiches are made fresh daily in 7-Eleven’s local kitchens and delivered daily to participating 7-Eleven stores.
“All-day breakfast is heating up at quick-serve restaurants,” Smith said. “While some food outlets are just now realizing the importance of offering all-day breakfast, 7-Eleven has long offered its fresh foods—and every product—morning, noon and night.”
7-Eleven added toasted Melt sandwiches to its menu less than a year ago, following the success of hot foods like pizza, chicken tenders and wings, and mini-tacos. The Melt sandwiches were in development for almost a year, during which every ingredient, recipe and even the packaging was researched, sourced, tested and refined if necessary to improve taste and quality.
Already, the convenience retailer sells more than 1 million Melt sandwiches each month, and the number is growing.