ST. LOUIS – The Bud Light Lime-A-Rita franchise continues its expansion with Lemon-Ade-Rita, a new summer seasonal flavor, a lemonade margarita-flavored alcohol beverage with a twist of Bud Light Lime.

“In just a few years since the brand’s launch, the introduction of Rita flavors has been immensely successful among consumers, both through new permanent and seasonal variants,” said Alexander Lambrecht, vice president, Bud Light. “With the widespread popularity of our winter seasonal, Cran-Brrr-Rita, we saw that consumers have found drinking and entertaining occasions for Ritas throughout the entire year. We anticipate Lemon-Ade-Rita to continue to extend the seasonality of the Rita portfolio and reinforce the brand’s stake in the summer season.”

Lemon-Ade-Rita joins the Rita portfolio including permanent flavors Lime-A-Rita, Mang-O-Rita, Raz-Ber-Rita, Straw-Ber-Rita and seasonal flavors Apple-Rita and Cran-Brr-Rita. The Bud Light Lime Rita family makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Rita brand’s four core flavors claim the top four spots in the FMB category.

Bud Light Lime Lemon-Ade-Rita will be available in 12-pack, 8 oz. cans, four-pack 16 oz. can and 25 oz. cans.